Welcome to American Sports Apparel. We are committed to protecting your privacy and ensuring that your personal information is handled in a safe and responsible manner. This Privacy Policy outlines how we collect, use, and protect your information when you visit our website or engage with our services.

Information We Collect

1. Personal Information: When you make a purchase, create an account, or contact us, we collect personal information such as your name, email address, phone number, and shipping address. This information is necessary for processing orders and providing customer support.

2. Payment Information: We collect payment details, including credit card numbers and billing addresses, to process transactions. This information is securely handled by our payment processors and is not stored by us.

3. Usage Data: We collect information about your interactions with our website, including IP addresses, browser types, pages visited, and time spent on the site. This data helps us improve our website and understand user preferences.

4. Cookies and Tracking Technologies: We use cookies and similar technologies to enhance your browsing experience, remember your preferences, and analyze site usage. Cookies are small data files stored on your device. You can manage cookie preferences through your browser settings.

How We Use Your Information

1. Order Processing: We use your personal and payment information to process and fulfill your orders, including shipping and billing.

2. Customer Support: Your contact details are used to respond to inquiries, provide support, and address any issues related to your orders or account.

3. Marketing and Promotions: With your consent, we may send you promotional emails, newsletters, and updates about our products and services. You can opt out of these communications at any time by following the unsubscribe instructions in the emails or contacting us directly.

4. Website Improvement: Usage data helps us analyze website performance, improve user experience, and tailor our content to better meet your needs.

Information Sharing and Disclosure

1. Service Providers: We may share your information with third-party service providers who assist us with order processing, payment processing, shipping, and website analytics. These providers are contractually obligated to protect your information and use it only for the purposes for which it was shared.

2. Legal Requirements: We may disclose your information if required to do so by law or in response to valid legal requests, such as subpoenas or court orders.

3. Business Transfers: In the event of a merger, acquisition, or sale of assets, your information may be transferred as part of the transaction. We will notify you of any such changes and how they may affect your information.

Data Security

We implement a variety of security measures to protect your personal information from unauthorized access, alteration, disclosure, or destruction. Our website uses SSL encryption to secure data transmitted between your device and our servers. However, no method of transmission over the internet or electronic storage is 100% secure, and we cannot guarantee absolute security.

Your Rights and Choices

1. Access and Correction: You have the right to access, update, or correct your personal information by logging into your account or contacting us.

2. Data Deletion: You may request the deletion of your personal information, subject to legal and contractual obligations.

3. Opt-Out: You can opt out of receiving marketing communications at any time by following the unsubscribe instructions or contacting us.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. We will post any changes on our website and update the effective date at the top of the policy. We encourage you to review this policy periodically to stay informed about how we protect your information.

Contact Us

If you have any questions or concerns about this Privacy Policy or our data practices, please contact us at [your email address] or [your phone number]. We are committed to addressing your concerns and ensuring your privacy.

Thank you for trusting American Sports Apparel with your personal information.